Social media has changed the face of marketing completely. Traditional media channels such as print and broadcast media rely on a predominantly broad spectrum approach where a marketing message is broadcast to the “whole world” or a very broad market segment at best. Social media on the other hand has introduced a more scientific way of conducting a marketing campaign. With social media, one can laser target an audience based on a wide variety of segmentation factors. Clearly, it is here to stay and it will only further permeate social and business life. Continue reading
Backlinks Said To Be The Better Choice – Probably all website owners want more people visiting and engaging with their site. These visitors are often known to webmasters as traffic (a valuable asset in website marketing). No matter what you’ve heard before, more website traffic just doesn’t occur without a good strategy. That strategy should always involve creating backlinks to your website.
Natural links take place when other individuals link to your website for various reasons – one reason is that they simply like your website. Natural links are widely known to be the most valuable kind of backlink. Producing quality backlinks by hand can make a big difference in getting more traffic to your website. Backlinks are always favored because they are known to produce some level of trust. Continue reading
Digital Marketing for Beginners – It will probably come as no surprise to you that in a recent survey of UK consumers, nearly half buy something online at least once a week. The growth in the use of the ‘net is not slowing down. Connectivity reigns supreme, with smartphones, tablets and internet enabled TVs becoming ubiquitous. There are very few retailers who do not have an internet presence. Many now rely on the internet for their business and revenue streams. Continue reading
Video Content Transaction, a Breakthrough in Advertising Online – In a world that is inundated with contextual advertisements, banners, and other in-your-face methods, it can sometimes seem difficult to find a technique that shows potential customers the value of your product or service. Sometimes, people suffer from “banner blindness” – a condition that is caused by overstimulation of the senses. Now, you can use the most effective method to bring organic clientele to your website when you see about Video Content Transaction from ShoppableIQ.com, without having to worry about oversaturating the market. Continue reading
Why do we need a story anyway?
Can you tell a good story? Do you know someone that is always telling a story and as you think about who that might be think also about those who have you on the edge of your seat.
Business really is no different. People want to hear stories, especially rags to riches, in which they can see themselves somewhere on the track. If you’re a business owner, and you are probably not reading this if you aren’t, then you have a story, or 50. People want to know about how you got to where you are now. Continue reading