Social Media Is Commercially Effective Rather Than Simply Interesting – I was thrilled when this question landed in my email. The answers easily provable; there are there are tracking, monitoring, analytics and reporting tools that can easily address this question, no problem.
An exhibitor encourages people to link to their Twitter page
However when I tried to put it in to the context of the person asking the question – a small to medium sized company that trades business-to-business, it was so much harder. Continue reading