Tips for Successful Internet Marketing – The Internet is instant. You send an e-mail and it will be delivered to the other side of the world in seconds. You go to a website, see something you like, click on it and buy it. How many people have visited your website? Where are they from? Internet analytics programmes will give you instant feedback on how well you are doing online. Digital marketing allows you to target specific audiences and easily track ROI (return on investment). Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This is why so many marketers have been getting in on the act and investing their marketing budgets online. Continue reading
How to Get Your Website in Google and Other Search Engines – As my first ever post on Search Engine Chronicle I thought it would be fitting to do a post on how to get you website indexed in the major search engines. There are two basic ways to get your website indexed. 1. Build links and search engines will naturally find your website. 2. Manually submit your website to search engine using Google, Yahoo, and Bing’s submission forms. Note: Bing supplies Yahoo search results in the United States, not other countries, so it is still important to submit to Yahoo. You may see many ads online offering to submit you website to 100′s of major search engines for a small fee, don’t waste your time or money all you will need to do is submit to the linked forms above. Continue reading
Social Media SEO and Backlink Techniques – Over the last few years major search engines including Bing and Google have started incorporating social signals into their SERPS, such as Google +1 and Bing adding Facebook “likes”. It would be no surprise if they start adding more weight on social media links to their algorithms over the coming years. In this post I will be covering a good to know SEO facts about some popular web 2.0 website. Continue reading
Google News recently added two new meta tags to help news publishers get credit for their content, the Source Syndication and Original Source meta tags.
The Source Syndication meta tags works much like the canonical meta tag and is designed to indicate your preferred url to Googlebot-news. If you syndicate your news to several different websites in Google News it would be ideal to have them add this tag on the syndicated stories. Of course having another website add this tag will not always be the easiest task but it can’t hurt to ask. Continue reading
The Best Open Source Content Management Systems For Your Business – After years of hearing the caveat, “Nothing is free,” we tend to be wary of open source software. But in the past few years, small businesses and even corporations and governments have begun to use open source software for business operations. Open source content management systems (CMS) allow businesses to store files and share information, acting as a repository for information for multiple employees to access. Continue reading