Monthly Archives: January 2017

Top 10 Social-Media Tools to Add to Your Arsenal

Social media has changed the face of marketing completely. Traditional media channels such as print and broadcast media rely on a predominantly broad spectrum approach where a marketing message is broadcast to the “whole world” or a very broad market segment at best. Social media on the other hand has introduced a more scientific way of conducting a marketing campaign. With social media, one can laser target an audience based on a wide variety of segmentation factors. Clearly, it is here to stay and it will only further permeate social and business life. Continue reading