Why do we need a story anyway?
Can you tell a good story? Do you know someone that is always telling a story and as you think about who that might be think also about those who have you on the edge of your seat.
Business really is no different. People want to hear stories, especially rags to riches, in which they can see themselves somewhere on the track. If you’re a business owner, and you are probably not reading this if you aren’t, then you have a story, or 50. People want to know about how you got to where you are now.
They don’t necessarily need to know all the gory details, but they do need to know that you weren’t handed a silver spoon and there were times when you struggle, worked a million hours, hired the wrong people and yet you still made it. Probably don’t tell that part of the story if you are right smack in the middle of it. You will gain a better appreciation for that part of the story later and will be able to look back and laugh.
Don’t take yourself too seriously.
Business is serious and often our life and money are tied up in one spot and it feels like we’re “all-in” all the time, but remember when you didn’t have a cent, you went on a trip with $25 total in the vehicle, when there was no credit cards and you still went anyway? It’s ok- it will be alright and you will get through this and maybe it is better to laugh earlier than later. I think it is. I’m preaching to myself here because I tend to be more serious than is needed.
So, tell a story about how you screwed up and it all worked out. Tell a story about the client that you let get away and you shouldn’t have. Or the one that was a complete nightmare client that you should have let get away. People need to hear that you did the same things as they are currently doing and you still made it.
U R Real and U Have a Heart- we need to know it.
Tell stories about how you are making a difference somewhere. We have been in Ethiopia twice in the last 2-1/2 years and also adopted our, then, 13 year old Chinese son so traveled to China for 3 weeks. Our clients ate those stories up. We tried to also include them in what was going on by posting on FB some pictures and when all was said and done, those who heard the stories were much more engaged and connected with us than those who didn’t. We would have done it without the “fanfare” but people want to know that you are giving back and you are not so different than they and this can help push them to do something similar.
“If a story is not about the hearer he will not listen. And here I make a rule—a great and lasting story is about everyone or it will not last. The strange and foreign is not interesting—only the deeply personal and familiar…” John Steinbeck
So, if the story is about them and personal to them, then it will keep their attention and it will last. Can it have SEO benefits? Maybe, but it will probably wreck the story.
There is not much on SEO, Search Engine Optimization, Branding or even page rank here, but there is marketing all through this post. We would encourage you to become a better story teller and if you are really good then down the road there will be tears and laughter in the same story. We want to really connect with you because we are the same in so many ways.