Category Archives: Internet Marketing

Digital Marketing for Beginners

Digital Marketing for Beginners – It will probably come as no surprise to you that in a recent survey of UK consumers, nearly half buy something online at least once a week.  The growth in the use of the ‘net is not slowing down.  Connectivity reigns supreme, with smartphones, tablets and internet enabled TVs becoming ubiquitous. There are very few retailers who do not have an internet presence.  Many now rely on the internet for their business and revenue streams. Continue reading

Video Content Transaction, a Breakthrough in Advertising Online

Video Content Transaction, a Breakthrough in Advertising Online – In a world that is inundated with contextual advertisements, banners, and other in-your-face methods, it can sometimes seem difficult to find a technique that shows potential customers the value of your product or service.  Sometimes, people suffer from “banner blindness” – a condition that is caused by overstimulation of the senses.  Now, you can use the most effective method to bring organic clientele to your website when you see about Video Content Transaction from ShoppableIQ.com, without having to worry about oversaturating the market. Continue reading

Tips for Successful Internet Marketing

Tips for Successful Internet Marketing – The Internet is instant.  You send an e-mail and it will be delivered to the other side of the world in seconds.  You go to a website, see something you like, click on it and buy it. How many people have visited your website? Where are they from? Internet analytics programmes will give you instant feedback on how well you are doing online. Digital marketing  allows you to target specific audiences and easily track ROI (return on investment). Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This is why so many marketers have been getting in on the act and investing their marketing budgets online. Continue reading

Interactive Marketing 2011 to 2016

Summary of Forrester’s Interactive Marketing Forecast 2011 to 2016

Interactive marketing has been one of the most fruitful marketing methods that has been in existence for a long time. With the advent of the Internet and many users spending a lot of time online, interactive means of marketing has become more effective and efficient in terms of both cost and time spent. With over $200 billion spent annually on advertising, interactive marketing is predicted to occupy nearly 35% of the total expenditure by various organisations. Continue reading

Search Engine Marketing Scottsdale

Search Engine Marketing Scottsdale – Search engine marketing is a form of advertising which encourages increased web traffic to business websites. By way of statistical analysis a marketing professional is capable of generating specific site content with the aim of satisfying search engine queries. Websites can be configured in such a way as to make their content particularly attractive to search engines. Key words and product descriptions can be strategically planted throughout a website to encourage search engine attention. Scottsdale businesses, though comparatively prosperous, stand to benefit tremendously should they adopt solid search engine marketing strategies. Continue reading