Social media has changed the face of marketing completely. Traditional media channels such as print and broadcast media rely on a predominantly broad spectrum approach where a marketing message is broadcast to the “whole world” or a very broad market segment at best. Social media on the other hand has introduced a more scientific way of conducting a marketing campaign. With social media, one can laser target an audience based on a wide variety of segmentation factors. Clearly, it is here to stay and it will only further permeate social and business life. Continue reading
FMBL: A Big Change on the Horizon – FMBL is an acronym for Facebook Markup Language. The FMBL platform has enabled developers to create custom code and features for Facebook since 2007. The FMBL language is a variation on standard HTML code. FMBL is used to customize Facebook pages, and to develop custom applications for Facebook applications. Custom Facebook applications, known as “widgets,” are embedded into and integrated with the Facebook system. Widgets are built upon the Facebook schema and implements Facebook user and security settings. Continue reading
Social Media Is Commercially Effective Rather Than Simply Interesting – I was thrilled when this question landed in my email. The answers easily provable; there are there are tracking, monitoring, analytics and reporting tools that can easily address this question, no problem.
An exhibitor encourages people to link to their Twitter page
However when I tried to put it in to the context of the person asking the question – a small to medium sized company that trades business-to-business, it was so much harder. Continue reading
Because it gets more sales right? Wrong
Because its free. Well its not
Because it’s the ‘in thing’. Are you serious?
In our last blog we talked about why you need a strategy, here I’m going to address the what and how of building a successful community of followers. Continue reading
Social media gets a lot of coverage, but what is it and why all the fuss?
Lets imagine your at a party – the kitchens full and everyone’s talking about what they’ve been doing, where they’re going on holiday and the problems they’ve had over the last week. You commiserate, congratulate and then go into the lounge to grab something to eat. After a handful of nuts and a piece of quiche, you notice there’s hardly anyone there, you’re practically on your own, so you go back to where its all happening, in the kitchen. Continue reading