Search engine optimization (SEO) is the art of getting a website to the top of search results when a certain keyword or phrase is searched for. This task requires time and a great deal of strategy and planning. SEO has two aspects:
- On-page – includes what is on a website and how it is read by the search engines. For example if a site says the same thing many times over, it will be penalized and won’t rank. On-page SEO is the quality of the content.
- Off-page – comes down to having backlinks – which are hyperlinks that direct back to the main website. Off-page SEO counts primarily on user conduct and visitors to the site.
Search engines display sites they believe are authoritative and relevant, which is measured by analyzing page content. In the past, it was often possible for a company to use only a few keywords in the body of content while offering little value and see its website climb the search engine rankings. But with the rise of Google and the backlash against black-hat SEO techniques that are used to get higher search rankings in an unethical manner, there has been more emphasis on quality content.
Raise your Company to the Top of Search Results
By using proven SEO techniques, a business can drive valuable traffic to its website. The best SEO services make a huge difference in raising a company’s web presence by increasing:
Discoverability – Most people now go online to find a product or a service they are looking for. Studies have shown that if a website isn’t in the first 3-5 spots on a search page, it will receive fewer than 5 per cent of all clicks in a given search.
Visitors – Targeted keyword-traffic designed around a unique set of keywords boosts new visitor traffic from organic search. Unlike paid advertising, these hits are created from all search engines.
Brand Credibility – People generally trust the first listing they see on a search engine as a reputable company. The further back a company is on a search engine, the more skeptical people are of the website and the less likely they will be to click on it.
Competition for website traffic is higher than ever and companies must leverage engaging content to be able to effectively contend in the search engine ranking process. Without SEO, a business will be easily lost among millions of other pages and will simply go unnoticed. By focusing on the mechanics of keywords, popular search engines will be able to determine the relevance of content being indexed and will position content in such a way that it is more likely to be clicked on.
Start Owning SEO
Every company should realize the importance of advertising online through an SEO strategy. A carefully structured website with keyword rich content makes it possible for customers to find the products and services they need.
SEO has quickly become one of the fastest and leading online marketing strategies. Start connecting your business with more prospective customers and help your website gain more authority online by amplifying its SEO.