Tips for Successful Internet Marketing

Tips for Successful Internet Marketing – The Internet is instant.  You send an e-mail and it will be delivered to the other side of the world in seconds.  You go to a website, see something you like, click on it and buy it. How many people have visited your website? Where are they from? Internet analytics programmes will give you instant feedback on how well you are doing online. Digital marketing  allows you to target specific audiences and easily track ROI (return on investment). Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This is why so many marketers have been getting in on the act and investing their marketing budgets online.

Are you reputable? Before anyone will buy from you, your website and you company needs to be seen as reputable. Make sure your site is secure and that you won’t be letting unauthorised people have purchasers’ credit card details. Get your site properly validated as secure and get appropriate certification. Display the certification prominently. Another thumbs up for your reputation is  to give a guarantee on whatever service of product you are marketing. Maybe go a little better than the manufacturer’s guarantee and give an extra 2 months on top of the twelve?  Products are unlikely to pack up straight after the guarantee ends, and you will have a winning reputation for fair play.

You must generate traffic to your marketing pages. This is essential.  There are a number of ways to do so online. Some of the most well-known are Google AdSense, Overture, and Looksmart.  Also consider including affiliate programs and targeted website advertising. Investigate other websites that potentially have the audience you’re looking for. Then negotiate favourable advertising rates for your online marketing campaign.  Scratch my back and I’ll scratch yours: You advertise on my website and I’ll advertise on yours!

Many people lead prospective customers to a generic home page. But if they have clocked on something particular, such as a special offer you are advertising, make sure the link takes them directly to that special offer. If they don’t see what they thought they were being taken to straight away, they may click away and you’ve lost a potential customer!

Always be seeking out good testimonials from people who have bought from you. A genuine testimonial from a satisfied customer is a valuable thing. Make it easy for people to leave positive comments- perhaps flatter them, or offer then a discount. But nothing must smack of a bribe. Don’t force people to leave comments!
Finally launch your website with something big. A never-to-be-repeated offer. A splash.  Push the boat out. If you start with a whimper, people will soon forget you’re there! Aftersales Marketing can also help. Please consider it!