Social media has changed the face of marketing completely. Traditional media channels such as print and broadcast media rely on a predominantly broad spectrum approach where a marketing message is broadcast to the “whole world” or a very broad market segment at best. Social media on the other hand has introduced a more scientific way of conducting a marketing campaign. With social media, one can laser target an audience based on a wide variety of segmentation factors. Clearly, it is here to stay and it will only further permeate social and business life.
As we start a new year, it’s that time again to check your social media tools to see if they are still effective. Adding some new tools might just be what you need. The following are a few tools I recommend for the new year.
Have you ever wanted to quickly find out what people are saying about your business? Well, Brand24 helps you do just that. Access social media chatter about you in real-time with Brand24. You can also do the same for your competitors and industry. Brand24 helps you quickly respond to positive and negative comments.
Cyfe is big on analytics. It provides with numerous detailed reports on your brand mentions, SEO, Google Analytics and even AdWords. The dashboards are customizable. In addition to being a social media management dashboard, Cyfe is also a research tool. Find out about your competitors and industry in general and then action these insights.
Do you need more visual content? Well, if you do, Canva is ideal. The tool comes with many affordable templates that make you look like a professional designer. Make use of Canva’s drag-and-drop feature and professional layouts to design consistently stunning graphics for your social media posts.
If you need to manage multiple social media accounts, then Buffer is the tool for you. With Buffer, you can create posts and post to numerous social media sites such as Facebook, Twitter, Google+, LinkedIn and Pinterest. You can also schedule posts which ensures you save time and always get your posts out at the right time.
Edgar helps you easily re-use old content. If you follow big firms closely on Facebook, you will notice that they sometimes repost content they have posted before. So, there is really nothing wrong with posting old content so long as it’s evergreen content that still has value. In some cases, you may also want to repost old content if your audience wasn’t able to consume the content on the day you posted it because they were inundated with too much competing information on that day, for example, a major news item that trended on the day you posted. Edgar helps you repost this content by helping you locate great content that your audience may have missed.
Bundlepost is great at scheduling posts but has the added bonus of letting you replacing popular niche keywords with hashtags immensely improving engagement.
Nuzzel is a mobile application that’s compatible with both Android and iOS. With Nuzzel, you can organize stories shared by your friends on Facebook and Twitter. This is done by grouping the information into links and making it possible to add influencers that you can take advantage of.
8 Social Clout
Like Cyfe, Social Clout is also a great social media analytics tool. If you want detailed insights into your keywords, campaigns and engagement, the Social Clout is the tool for you. Additionally, Social Clout also has a number of demographic results. And, to crown it off, you can plug in multiple social media accounts.
Nothing is more embarrassing and difficult to fix like a social media gaffe. Many companies have gotten into trouble when their employees posted content that violated company policy or worse, the law. SecureMySocial prevents just that from happening. It features real-time alerts in the event a team member makes a error or omission while posting. The poster also gets a notification to alert him/her to the transgression allowing them to make quick amends.
AgoraPulse is great if the main social media networks you use for business are Facebook and Twitter. With this tool you manage your customer relationships, analytics, applications, contests and much more.
There are hundreds of social media tools that deserve your attention. The ten included in this article offer a range of features and are within the price range of small to medium sized companies.